Getting people to eat more (or less)

Interesting blog post on one of my favorite blogs, Collision Detection by Wired writer Clive Thompson, about how the size of plates in restaurants can manipulate us into eating more:

http://www.collisiondetection.net/mt/archives/2007/05/_when_youre_try.html

Of course, it is interesting to consider whether this can be used to reduce the purchasing costs of food in restaurants – use smaller plates, and the customers will eat less. The many initiatives to fight obesity will probably also consider this good news.

Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s